Pink Story

A unique storytelling experience.

Challenge

We tackled the question: "How can we encourage greater reach, target a new group and take the event to a higher level?". In a time-span of 6-weeks. We made this for Think Pink Europe, a non-profit organization that raises awareness and want to tackle breast cancer.

Result

As a result, we created this storytelling web experience. The experience is displayed in an interactive web-environment using the Three.js framework (JavaScript).

Tools

HTML, CSS, Three.js, Javascript

Team

Daniƫlle Terras,
Thijs Bremeesch,
Stijn Michiels,
Frederik Cypers

Client

Think Pink Europe

Period

2020

laptop met site van pinkstory
laptop met site van pinkstory

Approach

The first phase of this six-week assignment was research. Everything started with a competition analysis. Primary and secondary research showed that not every target group is equally represented on the 'Race for the Cure'. We have determined our target group based on this data. These are young millennials (gen. Y) and are currently 20 to 30 years old.